Sónar+D Istanbul

marketplace: meta fashion by qreal

  • Friday 18 18:00 - 23:59

    Sónar by Night - MarketPlace

  • Saturday 19 11:00 - 23:59

    Sónar by Night - MarketPlace

Meta Fashion lets users try on various fashion products in augmented reality.
After Facebook CEO Mark Zuckerberg made the statement “We aim to become a Metaverse company”, the concept of metaverse has gained the attention of brands, consumers, and technology enthusiasts alike. Brands that have sped up their digitalization process during the pandemic are now faced with a brand new metaverse transformation and the fashion industry has already initiated its augmented reality explosion.

Their goal is to create the most realistic, immersive Augmented Reality content in the world. To strategically partner with companies and spread these experiences to every phone, tablet, display and headset. To build an inclusive, inspired work culture that fosters happy and whole human beings.

Theirr group company, Glimpse Group, is listed on Nasdaq as the first augmented reality and virtual reality software and services company with VRAR ticker.